Dylan
Luddy

Senior CRM Executive

AllSaints

CRM Specialist

L'Oréal Australia

• >Worked within the luxury division supporting Lancôme, Yves Saint-Laurent, Giorgio Armani, and Kiehl's.
• >Copywriting and proofreading for email campaigns across multiple luxury brands.
• >CRM enhancement and email rendering QA using Litmus software.

CRM & Direct Marketing Leader

Decathlon

• >Managed customer relationship marketing for the world's largest sports retailer.
• >Oversaw email marketing to 125,000+ subscribers, push notifications, and loyalty programs.
• >Created marketing copy across email, app, and in-store channels.

Manager & Marketing Specialist

Vanda Art Gallery

• >Transitioned physical retail to e-commerce via Shopify, generating over 1,200 orders by 2021.
• >Drove growth through paid social, PPC, SEO, and email marketing.
• >Established a dropshipping production model to scale the business.

Digital Marketing Intern

IDA Ireland / FoodSocial.ie / Nuasan

• >IDA Ireland: B2B medical technology marketing materials and digital strategy assessment.
• >FoodSocial.ie: Web audits, SEO analysis, and PPC proposals — awarded 1st overall within the MSc.
• >Nuasan: Market research, social media calendars, and content creation for a natural skincare startup.